Air France La Première Amenity Kit: What's Inside, Who Made It, and Why It Won Best in the World

The Air France La Première amenity kit won first place at the 2024 TravelPlus Airlines Amenity Awards. That's the headline most coverage focuses on. The more interesting story is what the kit itself says about how Air France approaches La Première and the level of detail behind the experience.

What is the Air France La Première amenity kit?

It's a leather-finish box — pearl grey or red, matching the cabin's two signature colours — created in collaboration with Sisley Paris. The Air France winged seahorse is embossed on the front. Inside are four Sisley skincare products selected with long-haul travel in mind, along with a sleep mask, earplugs, a wooden comb and a pen.

Why did it win the TravelPlus 2024 award?

What's interesting is that the recognition appears to reflect more than just the contents of the kit. The presentation, materials and overall execution are all part of the experience. The box itself feels substantial, with a level of finish that sets it apart from many airline amenity kits.

It feels less like packaging and more like an object designed to stay with you after the flight. Whether that was the original intention or not, it's certainly part of what makes the kit memorable.

It's a subtle detail, but it says a lot about how Air France approaches the La Première experience.

How does it compare to other first class amenity kits?

In terms of item count, it's relatively restrained. Some competing first-class products include a larger number of amenities or place greater emphasis on luxury branding.

La Première takes a different approach. The focus seems to be on a smaller number of carefully selected items presented in a way that feels consistent with the rest of the cabin experience. Whether that's better will depend on the traveller.

Does every La Première passenger receive the kit?

Yes. The amenity kit is provided as part of the La Première experience. Air France has produced it in both pearl grey and red versions, although the colour available on any particular flight may vary.

Can you buy the La Première amenity kit separately?

Air France does not sell the amenity kit separately. It is intended exclusively for La Première passengers, although unused examples occasionally appear on secondary resale sites.

What does the kit tell you about the cabin?

The detail I keep coming back to is that the kit has received recognition not simply for the products inside it, but for the overall design and presentation. The materials, colour palette and attention to detail all feel closely aligned with the wider La Première experience.

It's a small part of the journey, but it offers a useful glimpse into how Air France approaches the product as a whole.

Planning a La Première journey and want to understand the full experience before you book? We're glad to walk through it. Reach us at bookmefirstclass.com.

Sources: Air France La Première press kit 2026 · TravelPlus Airlines Amenity Awards 2024.