Air France La Première Amenity Kit: What's Inside, Who Made It, and Why It Won Best in the World

The Air France La Première amenity kit won first prize at the 2024 TravelPlus Airlines Amenity Awards. Most coverage just states that and moves on. But the reason it won is actually more interesting than the award itself, and it tells you something about how Air France thinks about this cabin.

What is the Air France La Première amenity kit?

It's a leather-finish box — pearl grey or red, matching the cabin's two signature colours — made in collaboration with Sisley Paris. The Air France winged seahorse is embossed on the front. Inside are four phyto-cosmetology products, each selected specifically for in-flight moisturisation. Long-haul cabins run at below 20% humidity, which is considerably drier than most indoor environments. The brief Sisley received was to address that specific condition, not to create a general travel skincare set.

A sleep mask, earplugs, a wooden comb, and a pen are also included.

Why did it win the TravelPlus 2024 award?

Here's the thing — TravelPlus didn't give the award for item count or brand recognition. They judged the overall product: the construction, the design coherence, and the concept behind it. And the concept behind the La Première kit is that the box itself is designed to be kept and used after the flight. It's a leather accessory that happens to contain skincare, rather than packaging you throw away at the gate. When you hold it, you can feel that it was made under a different brief from most airline kits.

That's the product doing the talking. Take my money.

How does it compare to other first class amenity kits?

Honestly? In terms of item count, it's on the modest side. Cathay Pacific's kit (Bamford) gives you more items. Emirates' (Bulgari) is stronger on fragrance. If sheer completeness is what you're looking for, La Première isn't the strongest option in the category.

But if you travel frequently and already have your own skincare routine — which most La Première passengers do — four precisely chosen products in a leather box you'll actually use is more valuable than ten items in a soft pouch you won't. The math doesn't work for everyone, but for the right client it does.

Does every La Première passenger receive the kit?

Yes, on every flight, as standard. No request needed. Both colors — pearl grey and red — are available, though which one you receive on a specific flight varies.

Can you buy the La Première amenity kit separately?

No. It's exclusive to La Première passengers and isn't sold anywhere.

What does the kit tell you about the cabin?

The detail I keep mentioning to clients is this: the kit won a world award not because of what's inside it, but because of the object itself. An airline that thinks carefully enough about a leather box to commission it from Sisley, match it exactly to the cabin palette, and design it around its post-flight life — that's an airline that's paying attention to every touchpoint. The kit is a small window into how the whole product is put together.

Planning a La Première journey and want to understand the full experience before you book? We're glad to walk through it. Reach us at bookmefirstclass.com.

Sources: Air France La Première press kit 2026 · TravelPlus Airlines Amenity Awards 2024